(Dallas-Ft. Worth, Texas – Consumer Team News)   Consumer advocate and radio host Pete Thomson today announced a new initiative to promote local business in Dallas-Ft. Worth.    The Consumer Team’s “Go Local” Campaign will encourage consumers to do business with locally owned and operated businesses.

Thomson, who hosts The Consumer Team radio program on 1080 KRLD, says that Go Local will be a year long campaign and will include promotion on radio, television and the web.   He added, “Go Local is really the heart of The Consumer Team.   We believe one of the tenets of consumer success is supporting hometown business.  Doing this not only supports your community directly, but it also gives the consumer a much higher level of customer service.  Local business owners simply have an accountability to their hometown that out-of-town businesses don’t have.”

Pete Thomson - The Consumer Team

Pete Thomson – The Consumer Team

Thomson says that using local businesses is especially critical in the home repair and remodeling categories.  He added, “Because of the higher price tag involved, the home repair and remodeling categories can be very challenging for consumers.   Using an out of town company can often end with disastrous results.  In the roofing industry we call them storm chasers but the problem exists in all categories.  When you hire a local contractor that has been properly vetted, you’re much more likely to have a successful consumer experience.”

Consumer Team sponsors from DFW will be featured during the Go Local initiative.   “Our sponsors are excited that we’re creating a platform to promote support of local business.   The current environment is challenging for small business.   From regulation to big-box competition, they face significant challenges every day.”

Thomson comes from a small business family.   Both of his parents were retailers in his hometown of Charles City, Iowa.   At the age of 90, his father has recently launched a new restaurant business in Minneapolis-St. Paul, Minnesota.   Thomson said, “I learned about the importance of small business at a young age when I worked at my dad’s Ben Franklin Store.   I saw a direct correlation between the level of support we received from our community and the quality of life that my family experienced.  You learn to appreciate the people who support you.”

The Consumer Team Go Local campaign will be anchored on CBS Radio’s 1080 KRLD and on social media.   Thomson said a new Consumer Team video platform will be launched for the campaign.

The Consumer Team with Pete Thomson is broadcast Saturdays from 6-8 PM Central on KRLD in Dallas-Ft. Worth, Texas.   The Consumer Team is produced by McQ Media Inc.