(DALLAS-FT. WORTH, TX)    The Consumer Team has announced the establishment of a new award program designed to recognize companies that excel in serving the consumer.   According to Consumer Team Founder and CEO Pete Thomson, The CISQUA Award will recognize the most important qualities present in companies that serve the best interest of the consumer.   Thomson said, “CISQUA stands for companies, integrity, service, quality and accountability.   These are qualities that must be firmly entrenched inside a company in order for the consumer to be truly served.”

Pete Thomson - The Consumer Team

Pete Thomson – The Consumer Team

Thomson calls the awards program a natural extension of his radio program, The Consumer Team.   He added, “I started The Consumer Team to do two things:  to educate the consumer and then to connect that person with outstanding companies that are in business to serve the customer.”   Because of his high standards for The Consumer Team, Thomson says he’s had to decline a number of companies an admission to The Consumer Team.   Thomson said, “Lots of people say they’re serving the consumer but when you peel back the layers of the onion, another less positive story emerges.”

The first CISQUA Awards will be presented in January, 2014.   Thomson said the nomination and judging process is being handled internally by The Consumer Team.   He added, “Unlike awards that are determined by a fan or customer base, The CISQUA Awards program is based on specific research that we do at The Consumer Team.  We utilize traditional sources, such as the BBB.  However, much of our research comes from consumer advocacy groups and other resources we have developed at The Consumer Team.   As CISQUA Awards are presented, we’ll share the information that we’ve assembled on the recipient company so our listeners can understand why the company is receiving the recognition.  The awards process will very much be an educational process for the consumer.”

Thomson is a 30 year veteran of the broadcast industry and has been involved in consumer advocacy journalism for over 10 years.   The Consumer Team is one of the most listened to locally produced consumer advocacy programs in the nation.   The Consumer Team is heard Saturdays from 5-7 PM (Central) on CBS Radio’s KRLD 1080 AM in Dallas.   The Consumer Team is produced by McQ Media Inc, Dallas, TX.