- July 4th, 2014
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As we celebrate our Nation’s 238th Birthday, it’s a good time to ponder and appreciate the freedoms we have here in America. In spite of the tremendous challenges that our country faces, freedom still rings in 2014. Yet, with freedom, comes great responsibility. As consumers, we need to be ever vigilant. Being aware of consumer trends, research and scams isn’t just a hobby for the wise coupon cutting penny-pinchers. Being plugged in is essential to consumer success.
In America, the same freedom that we enjoy as consumers is also given to business. Companies have the freedom to produce, market and sell the products that they choose, and that includes the merchandise of low quality. Welcome to the consumer marketplace where we have the responsibility of choice. And, as much as I despise the scammers in our midst, including many who need to be prosecuted and put out of business, I think we need to be very careful not to remove the freedoms of the marketplace. And free consumers we must maintain the power to choose how we spend our money.
I’m troubled as I watch government agencies like The Consumer Financial Protection Bureau, FDA, FTC and host of others take away freedoms that should remain in the marketplace. And while I support some of the CFPB’s work, I believe we need to be very careful of not over-regulating the consumer marketplace. With regulation comes less freedom and generally higher consumer costs. We, the people and not the US government, should decide whether or not a company is successful. It’s called voting with our wallet.
Over the next few days, maybe as you’re scanning the shelves at the grocery store or marveling at all the high tech toys at Best Buy or on Amazon, take a moment and appreciate the fact that all these products, all this ingenuity (both good and bad) is a result of freedom in America. And remember that, in your life as both a citizen and a consumer, your vigilance is what keeps freedom alive.
Happy Fourth of July from all of us on The Consumer Team.
Founder – The Consumer Team
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The Consumer Team is produced by McQ Media, Dallas, Texas.